Digital signage is a sub segment of signage. Digital signage uses technologies such as LCD, LED and Projection to display content such as digital images, video, streaming media, and information.
They can be found in public spaces, transportation systems, museums, stadiums, retail stores, hotels, restaurants, and corporate buildings etc., to provide way-finding, exhibitions, marketing and outdoor advertising.
Either scrolling text, or text dynamically updated via external news feed source.
Usually in the format of digital advertisement posters.
Usually in the format of commercial TV advertisements.
Combining with Touch Screen and Kinect Sensors, it allows two-way communications with the users. It helps to engage users and also helps advertisers to gain insight in customer behaviours.
However, below are some of the most common applications of digital sign: